40% of organizations now use generative AI, nearly double from a year ago. And 74% of corporate legal departments want their outside firms using it. For small and midsize law firms, this creates a real opening.
Unlike large firms slowed by committees and legacy processes, smaller firms can move fast, pilot on live matters, and start seeing results in weeks. The firms acting now aren't just keeping pace. They're winning work from larger competitors by offering faster turnaround, better pricing, and more attentive service.
This paper, drawing on the Thomson Reuters 2026 AI in Professional Services Report and conversations with dozens of firm leaders across the United States and lays out a practical path forward. It covers how AI changes firm economics (without shrinking revenue), what clients actually expect, what the most effective firms are doing differently, and how to get started in 90 days.
You'll learn:
- Why the "workflow approach" to AI beats giving everyone a chatbot
- How firms are recovering written-off time and taking on more matters per attorney
- What clients want to hear about AI (and what makes them nervous)
- What to look for when evaluating an AI platform for your firm
- A concrete 90-day plan for getting started
Whether you're exploring AI for the first time or looking to move beyond basic research queries, this guide gives you the practical framework to make it work for your practice.
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